How App Referral Programs Work in India (Complete Beginner Guide)

Referral programs are customer acquisition strategies used by companies to reward existing users for inviting new customers. ### How it Works: 1. **Unique Code/Link Generation**: Each registered user gets a custom alphanumeric code (e.g. DHAN30 or DEEPAK2449) or unique URL. 2. **Attribution & Cookie Tracking**: When a referee clicks the link or enters the promo code during KYC registration, the app's backend logs the referral link. 3. **Reward Condition Completion**: Upon satisfying terms (such as completing V-KYC or executing a first trade/spend), the system automatically credits cashbacks or vouchers to both referee and referrer wallets.